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There’s something special about the perfect cocktail. It’s there when you celebrate special moments with friends and family. We sip it while honoring anniversaries and birthdays.

Dixie Vodka has signed a multiyear deal with NASCAR for a prominent placement at multiple racetracks, including title sponsorship of the NASCAR Cup Series’ Dixie Vodka 400 at Homestead-Miami Speedway, which will take place on Sunday, March 22, 2020 on Fox.

NASCAR and Dixie Vodka have announced a multi-year official partnership, designating the American-made craft spirit as the “Official Vodka of NASCAR.”

NASCAR and Dixie Vodka announced today a multi-year official partnership, designating the American-made craft spirit brand as the “Official Vodka of NASCAR.”

Dixie Vodka 400 at Homestead-Miami Speedway Will Commemorate Track’s 25th Anniversary Season; Partnership Includes Unique Assets Across Iconic NASCAR Tracks Daytona International Speedway and Richmond Raceway DAYTONA BEACH, Fla. (Nov. 13, 2019) – NASCAR and Dixie...

Matti Anttila heads one of the most innovative emerging spirits companies in the industry, Grain and Barrel Spirits. And although he’s on the road often helping to bring to life the brands in the company’s diverse portfolio (Dixie, Chicken Cock, Endless Summer), he makes sure to schedule downtime with his family on Sundays.

What happens when you create a brand from scratch, resurrect an old one, and acquire one with a namesake in pop culture?

As chefs and barkeeps look to shake things up, many are introducing to their menus hybrid drinks that deliver all the sweet indulgence of dessert and the fun and fermentation of a craft cocktail.

Dixie Vodka’s parent company earned a spot on the prestigious list of companies that are making moves.

Vodka comprised a third of all beverage-alcohol case sales in the U.S. last year, according to the Beverage Information and Insights Group, the sister data team to Beverage Dynamics.